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Digital marketing is part of everyday business. Whether marketing is about getting new customers, staying in touch with existing customers or managing the customer base, all these areas are increasingly digital.
Digitalization helps to build up customer profile as well as customer channels and to visualize the customer journey. Growing customer understanding leads SMEs to choose the right channels and tailor their message to better serve their customers.
Deeper and more detailed customer information enables SMEs to better target their marketing efforts and to increase return on their marketing investment