The knowledge about content management systems (CMS) and search engine optimization (SEO) is important for the creation and the constant improvement of sector specific websites.
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An increasing number of customer databases are developed in order to collect and systemize information about potential clients. Knowledge about creation and management of these databases are the base for successful database marketing and the understanding of customer behaviour.
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This chapter contains information about flexible marketing and pricing strategies, as well as good online reputation management. These aspects determine long term success of a company in the digital world, where transience is one of the main characteristics.
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Innovations and new technologies result in challenges as well as new options for the tourism sector. This chapter gives an overview of the existing and upcoming possibilities to increase customer satisfaction by applying new technologie
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