Work-based-learning in a digital age
promoting digital competences for better employability and innovation
ERASMUS+ 2017-1-DE02-KA202-004185

 
Basics for digital competences development in commerce 


Digital Marketing

 

Digital marketing is part of everyday business. Whether marketing is about getting new customers, staying in touch with existing customers or managing the customer base, all these areas are increasingly digital.

 

 

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Customer understanding in the digital age


Digitalization helps to build up customer profile as well as customer channels and to visualize the customer journey. Growing customer understanding leads SMEs to choose the right channels and tailor their message to better serve their customers.

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Managing customer data


Deeper and more detailed customer information enables SMEs to better target their marketing efforts and to increase return on their marketing investment

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Ready for a short knowledge test ?
..than start our Quiz ;--)

 

DC4WORK toolbox - the main instrument for the digital competence promoter 
 
 

Workbased Learning in a digital age and companies role

Assessing digital competences

How to improve digital competences

Digital Competence Framework for citizens

Digital competences in the sector of tourism

Digital competences in the sector of commerce

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Visit Finland works to develop Finland’s travel image
and helps Finnish travel companies to internationalize, develop, sell and market high-quality travel products.

 


Retail & Tourism goes Digital